Once completed, the three fonts were formally deployed as version 1.0 and in intervening years, the fonts have been expanded and updated to include language support for new territories around the world.

As the most ornate and technically challenging of the three, the script style, named “Lynchburg Script” received extra attention during development in order ensure that it would function properly as a linking cursive script. file name: Dick Pape Jasper Daniels S C. Following this research, we were tasked with creating a suite of typefaces, each selected from the most prominent wording in the iconic 1904 Jack Daniel’s “Black Label.” The three designs we created were specifically based on the condensed “Jack Daniel’s” wordmark the dignified upright script used in the word “Tennessee” and the robust, no-nonsense serif lettering used in “Whiskey.” We developed all three styles concurrently (as opposed to successively) in iterative phases so they could be tested together in advertising materials. All are free versions of the Jack Daniels series of custom fonts made by Carlos Segura. This exploration, going back to 1875, took several weeks, during which we were able to compile historic data and visual references into a report which we then presented to the client. Rounding out the set is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery.įor Jack Daniel’s, the leading brand of American whiskey worldwide, our design team was first hired to research the origins of the typography used in the early days of the company: Jack Daniel’s Distillery.

The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. The Jasper font, based on the familiar Jack Daniel’s logo lettering (and bearing Jack Daniel’s given first name). FOR THE PROJECT, THE THREE PROMINENT LETTERING STYLES FROM THE FAMOUS BLACK LABEL (C.1904) WERE DEVELOPED INTO COMPLETE FONTS VIA OUR T26 TYPE FOUNDRY. A CUSTOM SERIES OF FONTS VIA ARNOLD FOR JACK DANIEL’S DISTILLERY.

Jasper daniels free font download